Unlock new revenue for your photography studio with add-ons
As a school photography studio, you’re already in the business of capturing those cherished, once-in-a-lifetime moments. But in today’s competitive landscape, simply offering traditional photo packages might not be enough to stand out—or to keep your studio thriving. What if you could go beyond and offer schools a suite of services that not only meet their needs but also generate consistent, diversified revenue for your business?
A Deloitte study found that personalization in product offerings can boost revenue by up to 15%. By offering more personalized and diverse product options, photographers can encourage parents to spend more per transaction, increasing the average order value.
By adding services like yearbooks, composite photos, and a dedicated portal that streamlines interactions with schools, you can open up new revenue streams while also solving real challenges for your clients.
Here’s a high-level look at how these add-ons can help take your school photography studio to the next level.
Yearbooks: The Gift That Keeps on Giving… Every Year!
According to the latest School Photography Industry Report data, about 70-75% of U.S. families buy a yearbook during their child’s school years.
So, yearbooks aren’t just a fun keepsake—they’re a tradition that parents and students still love. More importantly, for photography studios, they represent a reliable, repeatable revenue stream that can grow year after year.
By offering yearbook services, you can tap into a school’s annual cycle, securing consistent business and providing a service that parents are willing to invest in for their children’s memories—even those awkward teen years are something to cherish!
The beauty of yearbooks is that they’re a win-win for both schools and studios. Schools get to offer a product that captures the essence of the school year, while you, as the photographer, can generate significant additional income. Tools like PLIC Books, trusted by over 12,000 schools, make it easier than ever to design yearbooks quickly, with drag-and-drop layouts and pre-designed themes that cut down on your workload. Plus, with integrated storefronts, you can upsell custom covers, personalized pages, and more, increasing the average order value without much extra effort.
Imagine being the go-to provider for schools, handling everything from the photography to the final yearbook print. It’s a turnkey service that positions your studio as a comprehensive solution, building long-term partnerships with schools and creating an annual revenue stream that’s as consistent as the school calendar.
Composite Photos: Group Pics, Minus the Chaos!
When it comes to group photos, composites are a no-brainer for both schools and studios. Schools love the flexibility of composite photography because it allows them to capture the entire class or team, even when getting everyone together at the same time is a logistical challenge.
According to the latest School Photography Industry Report, parents also love the personalization and options that composite products offer. For your studio, composites offer a streamlined way to deliver high quality group photos with far less coordination and hassle.
With a tool like PLIC Elements, creating class composites is as easy as it gets. In just a few clicks, you can design professional-looking composite photos that rival traditional group shots—without the need for a full-day shoot. This allows you to take on more schools, handle higher volumes of work, and scale your business efficiently.
Composite photos also present a great upsell opportunity. You’re not limited to just class photos—you can offer composites for sports teams, clubs, and other extracurricular activities. Adobe’s e-commerce insights indicate that businesses offering tailored or diversified options see 2x higher conversion rates compared to those that offer generic or limited products. So, adding each of these products presents another chance to drive additional revenue while giving schools more options to engage parents and students. The flexibility of composites means you can cater to schools’ needs in ways that traditional photography might not allow.
Good Data is Shared Data: School Photography Portal
Solutions like PLIC Go enable schools to access and manage student data faster, create custom exports, and print items like ID cards.
By offering instant access to data, PLIC Go, with 60,508 exports done in the 2023/2024 school year, eliminates the delays caused by outdated methods, saving both time and money while ensuring smoother, more transparent collaboration between schools and photographers.
Why These Add-Ons Are Your Studio’s New Best Friend
Offering these add-ons isn’t just about padding your bottom line—it’s about giving schools value that makes their lives easier. When you provide yearbooks, composite photos, and an easy-to-use portal, you’re solving real problems for schools and giving them more reasons to keep coming back to you, year after year.
In a crowded market, these services can help you stand out as the go-to studio that delivers more than just photos. You’re not just snapping pictures—you’re creating a whole experience, making schools’ lives easier, and giving parents and students the kind of memories they’ll cherish for a lifetime.
Bain & Company’s research suggests that increasing customer retention by 5% can increase profits by 25-95%, so keeping those product offerings fresh benefits you too.
So, are you ready to step up your game and snap up some new revenue? Let’s get started! Learn more about how our PLIC suite can help you take advantage of revenue-boosting options!